Chervee is experienced in leading APAC Commercial team with diverse cultures and educational backgrounds. She has vast experience in building new businesses and identifying new areas for business expansion, leading a cross-border team in developing and implementing the “Go-To market strategy” and "Commercialization strategy". During her 20+ years career, Chervee has helped set up sales offices and operations in various locations within Asia Pacific. She has been active in the pharmaceutical commercial business since 2004 and has extensive experience in both clinical and commercial pharmaceutical manufacturing, in-vitro diagnostic (IVD) products, and innovative cold chain solutions.
At CSafe, Chervee is tasked to further develop the active and passive cold chain packaging business in APAC and identifying opportunities to expand into new markets through the region. She is leading a commercial team with local representatives in Singapore, South Korea, Japan and India.
Chervee holds a bachelor’s degree (HONS) in Biotechnology with a major in Molecular Biology and Genetic Engineering from University of Putra Malaysia. She also holds Global Management Certificate from INSEAD BUSINESS SCHOOL in 2018